Open your door to the Chinese tourist
Attract more Chinese visitors to your hotel, attraction, destination or business without the complications. Take a look around our site to see how we do it.
Guanxi (pronounced gwan-shee) is the new name for China Travel Outbound. Welcome to our site!
Services
We combine the skills and resources of marketing professionals in our offices in the UK and China to provide a range of services.
Our Clients
Latest From Our Blog
New Guanxi client- Shakespeare’s Globe
June 4, 2026
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We are delighted to announce that we are now working with one of London’s premier tourist attractions, Shakespeare’s Globe. Shakespeare’s Globe is a world-famous theatre organisation dedicated to celebrating Shakespeare’s life and work in two historical venues, the Globe theatre and Sam Wanamaker playhouse. The Globe is also a major venue for concerts and other
Urban Getaways: how do Chinese tourists spend their time in the city?
June 2, 2026
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With city breaks being a highlight in the demands of Chinese tourists this year, which destinations are standing out for bookings?
“We have been absolutely delighted with the efficient and reliable service that Guanxi has provided. Their connections to the Chinese travel trade and associated media are second to none.”
Julia Gallagher, Head of Sales
VisitBrighton